Lead Generation

Do you want to start generating leads for your business?

Here at Adstrategy we generate +100,000 leads monthly in over 30 countries.

We are specialists in generating leads for the following sectors of activity:

  • Insurance,
  • Finance,
  • Training,
  • Real estate,
  • Auto,
  • health,
  • telecommunications,
  • energy,
  • B2B,
  • and many other sectors.


1. How does the model work?

We put together the entire campaign: landing page, ads, we pay for the media and you only pay for each valid lead that we pass on to your CRM.


Do you know what a hot lead is?

In a very simple way, a lead is a person who, in some way, is interested in a product or service of your company. However, it is not enough to receive leads to be successful immediately, it is necessary to know how to qualify them for the sales strategy to be successful.

This interest is usually demonstrated by filling in the data in a form found on a landing page. See the example of a landing page.


It is usually composed of:

Postal Code
You can have more fields such as company, city, NIF, etc…,

The lead becomes part of a sales funnel of the company that wants the contacts and that always works with the simple and specific objective of closing the deal. In short, a lead is a user who is within reach of your company, regardless of the digital channel to which they are connected, and who is interested in your products/services.

Contact us for more information on leads.


Why is lead generation so important?

Lead generation is very important for the growth of a business/company.

We’re talking about attracting potential customers online for a particular product or service, so lead generation has a direct impact on sales for most companies we work with.

The good implementation and execution of a lead campaign can greatly leverage the business of the companies that buy them. We have examples of companies that have grown spectacularly both in their commercial teams and in their billing. All the result of generating a large volume of leads and their high quality.

Contact us for more information on leads.


2. Traffic sources for lead generation

Gone are the days when customers would see ads in the typical paper newspaper and call the company with questions about a particular product.

The expansion of digital platforms has allowed customers to move from traditional media, such as newspapers and television, to social networks (Facebook Ads, Google Ads, Email Marketing, Linkedin Ads, Bing Ads, among others…).

And with so many platforms and channels available to generate leads, it’s hard not to generate the best leads for businesses. However, it is necessary to know how to choose the right approach and channel for each product and each client.

Below we present the most commonly used lead generation channels on the market today and with which we can help you expand your business:

– Generation of leads through Google Ads

Communicating through this type of platform probably generates the most qualified leads of all mediums. Because we can show targeted ads around the keywords customers are searching for, which captures the attention of a potential customer when they search online for your business keywords.

Subsequently, the user will be directed to the website or to a landing page where they will find a form to fill out, thus generating the contact. And best of all, on this channel we only pay when the user clicks on the ad!

– Generation of leads through Email Marketing

Generating leads through email marketing is another option that we have at our disposal.

The fact that we work with several partners in the sector that have databases helps us reach a segment of customers that would not be possible without this tool.

Email, through a newsletter, helps us give the user more information about the customer’s product or service. Complementary and simpler information than what we find on the landing page.

– Generation of leads through Facebook Ads

If we have a company and we communicate on a platform with 2.3 billion users, we will surely find our target audience there. And that’s exactly what it’s all about when we talk about Facebook.

Ads will appear not only on the Facebook feed, but also on Instagram, Marketplace, videos, stories, and more.

Here on this platform, segmentation is not done by keywords but by interests, behaviors, and user demographics, ages, parents, and language.

Subsequently, the user will be directed to the website or to a landing page where they will find a form to fill out, thus generating the contact.


– Other sources of leads

The remaining sources are very important from a broader fundraising perspective.

Learn more here.


3. Steps in lead management

With the generation of leads in progress, comes the next extremely important step, which is to classify the different leads generated and this will depend on the company. This more descriptive classification of leads is based on different steps in the lead qualification process, which are as follows:

– Gross Lead

When a lead is generated and before any contact or treatment, it is considered a raw lead.

– Marketing Qualified Leads (MQL)

MQL are already the leads that have shown interest in buying the product/service. An MQL is interested in your product but is not ready to buy yet.

In most cases, they still need additional information or assistance from the sales team to make a purchase decision. These leads are prioritized as they are closer to the bottom of the funnel.

– Sales Qualified Leads (SQL)

A sales-qualified lead shows an immediate interest in buying from the user. At this stage, the lead can be considered a lead and is about to become a sale. It is a lead that has been successfully worked on by the sales team.

The next step is already the reservation of the product or effective sale.


Start generating leads for your business!

We hope we have informed you about the basics of lead generation.

Turn your company into a sales machine through leads.

Request more information in the form below.